Although there are many different social media platforms to choose from when deciding what social media to use for your brand, everyone should use Facebook no matter what. With a user base of over 800 million people, it would be a mistake not to take advantage of the social platform. However, using Facebook effectively is a whole different matter. One thing that you absolutely have to do is engage customers. It’s called social media for a reason, after all.
There are a number of benefits to making sure you engage customers on a regular basis. First of all, you can use Facebook as a customer service platform by addressing complaints, suggestions and questions from your customers. You can also engage with your customers in order to get feedback about your brand’s services or products, thereby helping you to improve them in the future. The following are 7 ways that you can engage customers on Facebook:
1. Know who your audience is
In order to engage with your customers, you need to understand your audience and what their needs are. While basic research will help you pinpoint your target audience, figuring out their needs can be a little difficult since they are constantly changing. So why not just ask? Post questions on Facebook in order to gain a better understanding of your customers’ needs.
2. Develop a voice
No one is going to be interested in what you have to say if everything you post sounds like it was formulated by a computer. Your brand needs to have a distinct voice – a personality behind it. This will make it easier for customers to relate to you, thereby making engagement easier.
3. Encourage mentions or shares
You can ask customers for favors, such as by mentioning your brand or sharing your posts or content. This will help get more conversations going with other Facebook users and can help with brand awareness. Just don’t do it too much!
4. Use visuals
Visuals, such as photos and videos, are more powerful than text. Customers are more likely to share or like pictures and videos that you post than anything else – and more people are more likely to watch the video or look at the pictures than they are likely to read an article.
5. Challenge followers
Engage customers by posting a series of challenges, such as questions about topics related to your brand. You can even hold contests or competitions through Facebook in order to get followers engaged with your brand as well as with each other.
6. Provide behind the scenes looks
Give your brand an identity that your customers can relate to by providing behind the scenes photos and videos every once in a while of your employees and place of business. Don’t hesitate in showing the owner or CEO hard at work either! Feel free to show pictures of the people working at your company having fun as well in order to create a more relatable identity.
7. Always respond
This is probably the most important way to engage with your customers. No matter what someone posts on your business page, always respond to them in a timely manner. If someone posts something negative, don’t return a negative comment – treat everyone with respect. Remember, the person you are responding to isn’t the only person who sees the comment – everyone else will also be watching how you handle the situation. By responding in a timely and polite fashion, you’ll gain the respect and trust of your other customers, thereby helping to make engagement easier.
Engaging with your customers is one of the most important facets of having a business page on Facebook. These are seven ways that you can improve the engagement between your brand and the customers following you on Facebook.
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