In today’s sales environment, the number one way to grow your sales is through inbound marketing. This marketing strategy is by far the most efficient and cost-effective way to generate leads, convert them into prospects, close deals, and delight customers.
If you’re looking to increase your profits—and let’s face it, every company strives to do so—then implementing inbound is the next step that you need to take.
What Is Inbound Marketing?
Inbound marketing is the very opposite, and the better alternative to, interruptive marketing. Instead of chasing leads, interrupting prospects, and shoving your message down your customers’ throats, inbound takes a holistic approach to attracting leads and getting them to come to you. It brings visitors in, instead of your marketing and sales teams having to go out and get prospects’ attention. It uses a variety of strategies to get your company easily found online, it draws customers to your website, and it nurtures them until they’re ready to buy.
Investing in Your Website
Your website will be the hub of all of your inbound marketing activities. Virtually all of your activities will be based around attracting leads to your website, having them learn more about your company and your products, and taking action from there. Therefore, you need to invest heavily in developing an awesome website that sets you apart from your competitors. Your website should be mobile friendly, easy to navigate, aesthetically pleasing, and filled with dynamic and informational content that your audience will seek out. And once your awesome new website is set up and designed, it needs to be adequately maintained so it doesn’t get outdated.
Having your nephew create your website or going with a cheap template won’t do. Make sure you don’t cheap out when it comes to your inbound website. It’s just too critical.
Creating Content That Pulls
Content is king. And it will be the key to growing your profits. The sales process has changed and customers are now using the internet to learn more about their problems, look for solutions, research different products, price points, and features, read reviews and testimonials, and compare different companies. If you are the company that is offering customers the content that they seek, you’ll gain trust and credibility and you’ll stay at the forefront of their minds. So get started on content creation. Make sure it’s original, varied, engaging, and informational. Have a healthy mix of fun and educational. Use different formats, like case studies, white papers, videos, blog entries, and more. Then share this great content online for the world to see. Share it in your email marking messages, share it on social media, and try to widen your reach as much as possible so you can increase your web traffic to get more leads.
It’s Time to Nurture
Not everyone is going to be in the same phase of the sales funnel. Some will be at the top, just beginning to research solutions, some might be stuck in the middle, unable to make a final decision. If you want to close more deals, you need to nurture your leads through the funnel. Nurturing is an important part of your inbound strategy. Using email marketing and content that is tailored to your leads, you can help convince them that they should buy from your company.
Focus on the Customers
The one aspect that you have to remember about inbound marketing if you want to successfully use it to grow your profits is that all of your strategies have to be focused on the customers—on their needs, desires, and pain points. Build relationships with your customers, use empathy, and show them you care about their unique needs and wants, not just about your profits.
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